STOCKS and ETFS

Focus narrowly, or...

Do you have strong opinions about certain companies? Our firm will help you implement your plan. You can invest in a company's stock if you think they have a bright future, or you can go short if you believe the stock is headed downward. Either way, it is your strategy and your move. Our job is to help you implement your ideas with a market strategy that's right for you.
Bear in mind that short selling is not not suitable for all investors and may lead to extraordinary losses, because you may have to repurchase the stock at a very high price in order to cover a short stock position.

...Invest in the broad market

Perhaps you have opinions about the future direction of a certain sector of the stock market, or even of the stock market as a whole. Avoid the pitfalls of investing in individual companies by trading exchange traded funds (ETFs) or index tracking stocks. These vehicles trade just like shares of stock, while allowing for broad-based investing and diversification of risk. This security is more agile, flexible and convenient than mutual funds. These powerful investment instruments offer a world of investment possibilities previously available only to extremely large and well-funded investors.
Equity-based exchange traded funds are subject to risks similar to those of stocks. Investment returns will fluctuate and are subject to market volatility, so that an investor's shares, when redeemed or sold, may be worth more or less than their original cost. Past performance is no guarantee of future results.

Margin trading entails greater risk and is not suitable for all stock market investors. Please assess your financial circumstances and risk tolerance prior to trading on margin. Margin credit is extended by First Southwest Company. Member FINRA / SIPC. Please see the FINRA margin disclosure statement concerning purchasing stocks on margin.

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